Rising Above: The Inspirational Journey of Jordan Morello, Founder Of Era

Growing up in a home filled with love, laughter, and warmth, I was fortunate to be surrounded by an incredible family. My dad, an immigrant from Sicily, is my biggest hero, embodying the American dream and teaching me the values of hard work and perseverance. My mom, with her boundless love, taught me integrity, morals, and what it means to be a man of character. My brother, the funniest person I know, always kept our home lively with his humor and affection. This nurturing environment shaped my dream home, laying the foundation for my future endeavors.

 From a young age, I felt a deep desire to make an impact. Spreading smiles, positivity, and genuine kindness to others became my mission. This drive led me to pursue a career that allows me to touch lives and make a difference. It's what makes me feel most fulfilled and fuels my passion for my brand, Era.

My journey has been marked by significant milestones and turning points. Overcoming ADD and Tourette’s in high school was a major achievement. I stopped taking medication cold turkey and excelled academically, eventually earning my bachelor’s degree from UCF. Fitness and nutrition played a crucial role in this transformation, helping me navigate through challenges and excel in various aspects of life. Building a successful brand and reaching over 1.2 million people has been incredibly rewarding. Traveling the world solo has also been a profound experience, teaching me resilience and independence.

However, my path hasn't been without its challenges. Last year, I faced a dark period marked by suicidal tendencies and reliance on prescriptions to self-medicate. It was the scariest and most difficult time of my life. During this time, the idea of creating Era was born. I turned to my faith, friends, family, and a healthy lifestyle to help me claw my way out of that darkness. Therapy and traveling also played significant roles in my recovery. Creating Era became a beacon of hope and purpose, a way to channel my energy into something positive and impactful.

A typical day for me is filled with work, but I make it a point to step away from the screen and be present with my family. Creating content, editing, negotiating with suppliers, designing clothing, and sampling fabrics are all part of my daily routine. It’s not easy, but I love what I do, and the fulfillment it brings makes it all worthwhile. Overcoming ADD and Tourette’s to excel in both school and business remains one of my proudest achievements.

Throughout my journey, my parents have been my greatest mentors, teaching me grit, resilience, and the true meaning of never giving up. Their influence has been invaluable in shaping who I am today. My family and the people I can support in their own dreams are my biggest motivators. They drive me to keep pushing forward, even when the going gets tough. Balancing personal and professional life is a continuous learning process, but making time for loved ones and real-life connections is non-negotiable for me.

Several memorable experiences have shaped who I am today. Stopping my medication and adopting a healthy lifestyle, traveling solo, and taking risks have all contributed to my growth. These moments have taught me valuable lessons and prepared me for future challenges. 

To anyone aspiring to follow a similar path, my advice is simple: take the chance. Embrace the fear and uncertainty because that’s what makes life exciting and fulfilling. My future goals are big, challenging, and scary, but they also make life fun and worth living. Ultimately, I hope to be remembered as a kind, genuine man with the highest integrity. I want people to remember me for how I made them feel and the positive impact I had on their lives.

This is my rising era, and I am proud of how far I’ve come. I’ve fought harder than anyone knows to get here, and though the journey has been tough, it has always been worth it. The fight makes the reward sweeter, and I’m far from done. This is just the beginning.